State legislation that would allow consumers to opt out of targeted ads needs a careful rethink.
Let’s say you opt out of targeted ads to make your internet experience better. What happens when you want to search for a local restaurant near you? Or a local boutique or market or specialty store? Opting out of targeted ads means your local small businesses — the ones that help make up the backbone of our state’s economy — can no longer reach you.
Learn more in Jeff Brandes’ op-ed for Tampa Bay Times, Here’s How Opting out of Targeted Ads Could Hurt Florida’s Small Businesses